How Evolution Marketing Gains Legitimacy with Stakeholders as an EcoCommitted Partner
Sustainability is part of our identity at Evolution Marketing. Partnering with EcoCommitted has provided us the transparency and legitimacy to show our clients that our sustainability efforts are real and impactful.
Lisa Geason-Bauer
Founder of Evolution Marketing
Opportunity:
Evolution Marketing, a sustainability consulting, marketing communications, and ethical creative design company, has integrated sustainability into its business practices since its inception in 2007.
Leading by example, they recognize the need for third-party verification to enhance the transparency and legitimacy of their sustainability efforts. As a small business committed to a triple-bottom-line approach—balancing people, planet, and profit—they aim to demonstrate that their sustainability practices are credible and verified by an external authority.
Approach:
To establish trust and substantiate their claims, Evolution Marketing joined ClimeCo’s EcoCommitted Partner Program, created for small to mid-sized businesses to minimize carbon emissions, demonstrate environmental leadership, attract environmentally-conscious customers, and earn a third-party certification.
Through the program, ClimeCo provided Evolution Marketing with offsets from high-quality, third-party verified carbon projects to mitigate its carbon footprint. They also received a certification and badge to promote the verification and have a dedicated landing page on ClimeCo’s website detailing actions and achievements.
In addition to its partnership with EcoCommitted, Evolution Marketing has independently implemented various sustainable practices. These included publishing annual sustainability reports, engaging in policy advocacy to support sustainability initiatives, and adopting low-carbon business actions.
Results:
The EcoCommitted Partner badge has given Evolution Marketing legitimacy and transparency, fostering stronger client relationships and differentiating the company from competitors. Their enhanced reputation and credibility have also helped them attract clients who prioritize sustainability and corporate responsibility.
Additionally, Evolution Marketing proactively educates clients embarking on their sustainability journey, offering guidance to those unsure where to begin. Its verified practices inspire other small organizations to adopt similar strategies, cultivating a community of environmentally conscious businesses.
By integrating these sustainable practices, Evolution Marketing reduces its environmental impact and sets a benchmark for others in the industry to follow.
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