How Ritual Communicates True Product Traceability and Authenticity Through Third-Party Certification
The juiciest takeaway from our quest to be ClimeCo Certified was the work we did to create custom, science-based carbon footprints for each product. We partnered with leaders in the field at PlanetFWD, and they measured everything from how far ingredients traveled to the carbon impacts of our packaging materials, even asking us detailed questions about the manufacturing equipment used to paint an accurate picture of the product’s entire carbon footprint. This work is critical because Ritual now has detailed, actionable information we can use to start reducing carbon in our product line and work towards our climate goal.
Lindsay Dahl
Chief Impact Officer at Ritual
Challenge:
Ritual, a leading health and wellness brand that focuses on transparency and science-backed products, wanted to showcase the safety, efficacy, environmental responsibility, and traceability of its product supply chain through third-party certification.
Approach:
To achieve this, Ritual commissioned a third-party assessment of its products’ cradle-to-grave life cycle, examining all aspects of its supply chain to identify opportunities for improvement, including pathways to enhance ingredient choices and lower the carbon footprint of its products.
Building on these insights, Ritual decided to take complete environmental responsibility for its product line and commit to decarbonize its products through ClimeCo’s Certified Product Program. By joining the program, Ritual’s products also earned the Amazon Climate Pledge Friendly sustainably certified products badge.
Results:
Through participation in ClimeCo’s Certified Product™ Program and the Amazon Climate Pledge Friendly (CPF) initiative, Ritual has turned its commitment to transparency into measurable impact. Products carrying the Amazon CPF badge benefit from strong consumer recognition, with Amazon data showing an average 12% higher product sales lift in the first year of product registration. Ritual’s success goes even further; in its first year registered in the ClimeCo Certified Product Program, the company’s product sales increased over 80% across all channels and decarbonized nearly 9,000 metric tonnes of carbon emissions by investing in clean U.S. wind energy projects.
By pairing rigorous third-party certification with authentic sustainability action, Ritual has demonstrated that transparency and environmental responsibility don’t just build customer trust; they drive tangible business growth and meaningful climate progress.
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