by Daniela Grava | December 5, 2025
ClimeCo’s Senior Vice President of Certification Programs, Linda Kelly, explores how verified sustainability certifications are reshaping consumer behavior and brand strategy in her new Sustainable Brands article, “Proof in the Label: How Sustainability Certifications Are Shaping the Future of Retail.”
The editorial highlights growing consumer demand for transparency: 80%[1] of shoppers consider the environmental impact of their purchases, yet only 3%[2] of product labels reference sustainability. Kelly points to new research showing that certified products not only earn consumer trust but also outperform in the marketplace, with Harvard Business Review finding that labeled products experience a 13-14%[3] boost in demand.
The article also examines the rapid growth of Amazon’s Climate Pledge Friendly program, which highlights products with certifications that meet established sustainability standards. Kelly notes that programs like these, which recognize the ClimeCo Certified™ Product Program, demonstrate how verified sustainability is becoming part of the retail infrastructure that guides purchasing decisions.
“The sustainability label is no longer just a mark of responsibility; it’s a measure of integrity and a reflection of progress,” Kelly writes. “As more consumers make value-driven choices, the brands that lead will be those that make it easy to do so.”
Read the full article here or click the image below.
Works Cited
[1] – PDI Sustainability, EV, and Convenience Retail Survey Report
[2] – Stanford Report
[3] – Harvard Business Review
About Sustainable Brands
Sustainable Brands is a global community of brand leaders who are tapping environmental and social challenges to drive innovation, business and brand value. Learn more by visiting their website, https://sustainablebrands.com/.
About ClimeCo
ClimeCo is an award-winning leader in decarbonization, empowering global organizations with customized sustainability pathways. Our team of respected scientists and industry experts collaborates with companies, governments, and capital markets to develop tailored ESG and decarbonization solutions. Recognized for creating high-quality, impactful projects, ClimeCo is committed to helping clients achieve their goals, maximize environmental assets, and enhance their brand. Partner with ClimeCo to drive meaningful environmental change and take your climate initiatives to new heights.
Contact us at +1 484.415.0501, info@climeco.com, or through our website climeco.com.
For media inquiries, please contact us at media@climeco.com.
