April 17, 2025
The World Hydrogen North America Conference (WHNA) focused on hydrogen’s role in decarbonizing heavy industries like chemicals, shipping, and mining, emphasizing the need for cost reduction, infrastructure scalability, and policy alignment. Discussions highlighted pathways to commercialize low-carbon hydrogen and derivatives (e.g., ammonia) while addressing technical, regulatory, and procurement challenges.
Our 5 Key Takeaways from the Conference:
- Cost Targets Drive Market Penetration: Hydrogen must reach $4/kg (delivered) to compete in early markets like fuel cells and $1–2/kg for heavy industrial uses (steel, chemicals). Electrolyzer costs are falling, but scaling production and infrastructure remains critical to hit these benchmarks.
- Collaborative Consortia Accelerate Innovation: Public-private partnerships (e.g., National Lab-led consortia) de-risk R&D for hydrogen storage, electrolyzers, and fuel cells. These efforts focus on durability, safety, and cost reductions while avoiding duplication.
- Sector-Specific Procurement Priorities, Industries prioritize:
• Affordability: Hydrogen must compete with incumbent fuels on price.
• Reliability: Seamless integration with existing infrastructure (e.g., pipelines) and diversified suppliers to mitigate risks.
• Compliance: Alignment with global regulations (e.g., ISO certifications) and carbon standards. - Infrastructure Gaps Limit Adoption:Shipping and mining sectors highlighted the need for long-term fuel supply agreements and localized bunkering hubs for ammonia and methanol derivatives. Ports like Singapore are piloting such models.
- Policy Signals Shape Investment:Incentives like the 45V tax credit and DOE funding programs (e.g., $160M for electrolyzer projects) are critical to bridging cost gaps. Recent uncertainty within these programs is adding to the challenge and may increase reliance on environmental markets to fill the gap. Compliance frameworks must align with regional carbon intensity thresholds.
The WHNA conference underscored hydrogen’s potential to decarbonize heavy industries but stressed the need for coordinated action across policy, technology, and procurement. Stakeholders can position themselves at the forefront of this transition by aligning with cost targets, policy incentives, and sector-specific infrastructure needs.
Strategic support you can receive from ClimeCo:
- Procurement of Renewable Energy: Secure long-term power purchase agreements (PPAs) for electrolysis hubs, prioritizing regions with low-cost renewables and grid modernization incentives.
- Insetting & Low-Carbon Fuel Options: Develop green ammonia and methanol supply chains for shipping and mining, leveraging pilot bunkering hubs and offtake partnerships.
- 45V Tax Credit Compliance: To maximize credit eligibility, map clean hydrogen projects to IRS hourly matching requirements and regional carbon accounting frameworks.
- Carbon Capture and Storage (CCS) Integration: Pair blue hydrogen projects with CCS, which can generate tradeable credits (VCM) to optimize project economics and create optionality for value generation pathways.
- N2O Abatement in Ammonia Production: Install catalytic technologies to reduce nitrous oxide (N2O) emissions from ammonia plants, reduce the CI of hydrogen derivatives, and create new value-generation opportunities.
Contact Nancy Marshall or Jessica Campbell for more information on the above services.

About ClimeCo
ClimeCo is an award-winning leader in decarbonization, empowering global organizations with customized sustainability pathways. Our team of respected scientists and industry experts collaborates with companies, governments, and capital markets to develop tailored ESG and decarbonization solutions. Recognized for creating high-quality, impactful projects, ClimeCo is committed to helping clients achieve their goals, maximize environmental assets, and enhance their brand. Partner with ClimeCo to drive meaningful environmental change and take your climate initiatives to new heights.
Contact us at +1 484.415.0501, info@climeco.com, or through our website climeco.com.